Starks Advisory
FOOD TRUCK CONSULTING · BRAND & BUSINESS STRATEGY
Build a brand.
Build a stronger business.
Turn your idea into a focused plan—or work through what’s holding your food truck back. Brian Starks brings financial discipline, a brand builder’s perspective and experience helping launch Thrive to your next business decision.
For new and existing food truck owners across Metro Detroit and nearby Michigan communities. Consultations by phone or video.
LED BY BRIAN STARKS
Financial discipline.
A brand builder’s eye.
10 years of finance experience, with a background on Wall Street and in corporate development.
Brian helped Thrive’s owners bring their food truck to life. Now, that mix of brand thinking and business planning can help shape your next move.
BRIAN’S PROFESSIONAL BACKGROUND
Selected Business Experience
Business development and launch support for independent food truck operators.
Thrive Bowl Detroit
Business planning and launch support.
Berry Bowl’d
Business development support.
WHAT WE CAN WORK ON
From the idea to the issues
you’re facing today.
01
Launch with a clearer plan
Pressure-test your concept, startup budget and opening priorities. Understand the decisions to make before committing more time or money.
02
Give your brand a clear identity
Clarify who you serve, what makes your offer distinctive and how to communicate it across your menu, website, social content and customer experience.
03
Understand the numbers
Work through pricing, food and operating costs, cash flow and break-even. Build a practical view of what your business needs to earn.
04
Work through business problems
Review slow sales, inconsistent bookings, rising costs or workflow bottlenecks. Identify the most important issues and put your next actions in order.
MEET YOUR ADVISOR
Finance professional.
Brand builder.
Practical sounding board.
Brian Starks
Brian’s 10 years in finance include experience at KPMG, Wells Fargo, Walgreens and Merrill Lynch. His background spans Wall Street and corporate development—experience he applies to the everyday decisions business owners face.
He also brings the perspective of a brand builder: shaping an idea, sharpening its positioning and connecting the customer experience to a workable business model. Brian helped Thrive’s owners launch their food truck and has also supported Berry Bowl’d. He understands how closely the brand, the numbers and day-to-day execution are connected.
With Starks Advisory, the focus is practical: understand your business, ask useful questions and leave you with priorities you can act on.
CLEAR OPTIONS. DEFINED SCOPE.
Choose your next step.
START WITH A CONVERSATION
Introductory Call
$75
30 minutes · Phone or video
- Discuss your concept or current business, goals and biggest questions.
- Review your startup budget or current performance at a high level.
- Identify your priorities and leave with three clear next steps.
A focused first conversation to get direction and decide what kind of support makes sense.
A PLAN YOU CAN PUT TO WORK
Full Planning Package
$495
One-time fee · One new or existing food truck business
- Two 60-minute strategy sessions with Brian.
- A focused review of your biggest business challenges and brand positioning.
- A tailored startup or operating budget and simple break-even worksheet based on your inputs.
- Menu or catering pricing review for up to five items or packages.
- A written 30-day launch or improvement plan, including brand, customer outreach and event-booking priorities where relevant.
- One follow-up email review within seven days of your final session.
All prices are in USD. Brian will confirm the scope, availability and payment arrangements before your consultation.
HOW IT WORKS
A simple process, built around your business.
01 · SHARE
Tell Brian where you are.
Choose a package and share your concept, goals, challenges and preferred times.
02 · WORK THROUGH IT
Focus on the right questions.
Once the scope and appointment are confirmed, use the sessions to examine the business and decide what matters most.
03 · TAKE ACTION
Leave with clear next steps.
The intro call establishes priorities. The full package turns those priorities into worksheets and a written 30-day plan.
BEFORE WE TALK
A few useful details.
Is this only for people starting a food truck?
No. New founders and existing operators are welcome. The full package can focus on your launch or on current challenges such as weak margins, slow sales, inconsistent bookings and operating bottlenecks.
What does the brand-building work include?
We review your target customer, positioning, offer and core messaging, then identify ways to make the brand more consistent across customer touchpoints. The package provides strategic guidance; logo design, website production and ongoing marketing execution are separate projects.
What should I prepare?
Bring your concept, goals and main questions. If you’re already operating, recent sales, expenses, your menu and pricing, and booking information make the discussion more useful. Early-stage founders can start with their available estimates.
How is the full package tailored to my business?
The two strategy sessions focus on your main priorities. Your budget, break-even worksheet and 30-day action plan use the information you provide, with the emphasis adjusted for a launch or an existing operation.
How do scheduling and payment work?
Submit the request form with your selected option and preferred times. Brian will confirm availability, scope and payment arrangements directly. Submitting the form does not confirm an appointment or charge your card.
Where are consultations available?
Starks Advisory supports food truck owners across Metro Detroit and nearby Michigan communities. Sessions take place by phone or video.
LET’S TALK
What would you like
to build—or solve?
Share a little about your business and the questions you want to work through. Brian will follow up to confirm the service, timing and payment details.
Prefer email?
info@thrivebowldetroit.com
Use “Starks Advisory” in your subject line.
Starks Advisory
Brand clarity. Financial discipline. Practical next steps.